Apple have turned a corner, Android is still lagging behind, and why is there no third option?

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If you don’t know already then you should be aware that Apple has started the process of killing off the headphone jack in their latest iPhone version. Aside from that it’s a lovely new iPhone. More RAM, better speakers, and stereo ones at that. But I can’t go there without the jack. All of this adapter stuff doesn’t work for me, and as for the AirPods, they just don’t make sense to me. They last for 5 hours before needing a charge, that’s great, but I’ve never had to charge my headphones ever. And, more importantly, there’s no mention of the audio latency anywhere, I don’t think that bodes well.

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What’s more, I doubt that Apple will stop there. This is the beginning. The iPad will be next, then the Mac too. Jacks will vanish and others will do the same.

So if you’re not going to the iPhone 7, where else is there to go? Well there are of course lots of other devices available. Personally I may go to the 6s next, it seems a reasonable compromise for now. There is Android of course, but for mobile musicians this might not be a palatable move from iOS, as, let’s face it, as a platform it doesn’t rival the range and diversity of iOS music creation. That’s only fair to say I think, and in itself a real shame. Android always had promise, but it doesn’t seem to have delivered so far.

And what’s more, the jack removal movement is there already, with the Moto Z already going jackless! It was in fact a device I was looking at with some interest due its modular nature, but with no jack it really lacks appeal. It won’t be the only jack free device soon either, that’s my bet.

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So where else is there to go? Well that’s really the point of this piece. There isn’t anywhere else to go that really works as an iOS alternative. Apple have really done what they set out to in making it an ecosystem that you can’t get out of. If you like your iOS music apps you’re pretty stuck right now, and that seems like a real shame. There’s little chance that Apple will licence iOS to another handset manufacturer, so there’ll be no device that really comes close.

You could view this as a real market opportunity, but in all honesty, who will take it on? It’s a gap that no one is likely to fill at all, and that’s so disappointing.

Personally I could attempt a return to Palm OS, or even Windows Mobile (the really old one), but I know that it wouldn’t last. What I’m really after is a real alternative, but who’s got pockets big enough for that?

Any thoughts? I’m stuck!

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