Over the last few weeks I’ve talked a lot about the issues I’m having with SoundCloud and I think it’s only fair to say that I’m not the only one too. Add to that the current rumours around a possible purchase by Spotify, which could generate some serious changes, if indeed it does go ahead.
I’ve also posted about a few of the possible alternatives to SoundCloud, but one that I haven’t really talked about in detail is Orfium. I’ve been watching Orfium for a while now. Looking at what they’re doing and where they seem to be going, and I’ve been very hopeful about their direction. So just the other week I decided to get in touch with them and have a serious chat about what they were about and about their proposition for a community like ours in the mobile music world.
I have to start by saying that I was more than pleasantly surprised. In fact I’d go as far as saying I was really impressed with not only what they’re doing, but also with what they’ve got planned too. On top of that, Orfium was actually very easy to talk to (not so with all services in this space), and also very open to ideas.
So now seems like a good time to talk in more detail about what Orfium has to offer for the mobile music community and why I think that it looks like one of the best options for mobile music people to switch to. Let’s start with why Orfium is worth taking a look at in the first instance. The simplest start point here is to check out this comparison:
Now of course you can argue that Orfium is a lot smaller than SoundCloud is right now and that without a significant user base there isn’t going to be the same level of community and possible interaction. True, I won’t argue with you there, but without people moving over to Orfium, or at the very least giving it a try that’s always going to be the case. Which is why I’ve now set up on Orfium, and as soon as they’ve got their groups functionality I’ll get a group set up for mobile music. Yes, that’s right, they’re implementing groups! One of the most recent issues that we’ve all had with SoundCloud, the removal of groups, is not going to be a problem with Orfium!
Now that’s got to be a good reason to take a look. But there’s more, lots more. Let’s take this one feature at a time and make a detailed comparison.
But before we move on let’s dwell for a moment on that issue of user base. Whilst it’s true that Orfium is just starting out and that we, as a community, should get behind them (in my view). It’s also fair to say that from a monetisation perspective their user base is not an issue. If, for example, you take YouTube monetisation then this is not restricted by Orfium’s size at all. It’s worth remembering that.
Let’s move on and take a look at some of the areas where Orfium really excels:
80% artist pay out
This is about as high as it gets and I don’t think that you can argue with it really, especially when you look at what others have to offer.
This is an unusual feature, but quite welcome I think, and one that will make sense and be useful to a lot of readers.
It’s up to you the artist, you choose, free or priced all within the same platform without having to add links to out where you can buy the track. I like this a lot, and for me personally it works just the way I want.
Now this is probably one of the most interesting parts of the platform. Orfium is actually is a digital rights platform built to facilitate a social network for musicians. This makes Orfium a real choice for someone looking not only to get their work heard, but also to get paid for it fairly. That’s a very powerful feature in my book. Add to that non-exclusive publishing, micro-licensing, sync-licensing and creative commons licensing service options. It all adds up to a very powerful service for hosting your music. Add to that the current issues in the world of licensing and it really is a better way forward.
So what else? There’s more …
For now Orfium has no iOS or Android apps. When I say for now I mean for now. Orfium has these in their plan and their working toward getting these out there and into the hands of users.
But it doesn’t stop there at all. There’s plenty more coming too. But that’s for another day, as I can’t tell you everything that Orfium are doing or have planned. But let me sum up by saying that I think that what they’re doing and where they’re going is right for musicians, iOS, mobile or otherwise and I think that it adds up to a real alternative that we should all take a look at and think very seriously about moving to.
To finish off it’s worth mentioning that Orfium offers unlimited free hosting, and they have special accounts for record labels and distributors (add to that they’re working on special accounts for publishers and curators). Orfium only take a percentage of revenue when the music actually generates revenue, meaning there are no upfront costs (as well as no long-term contracts).
In my view Orfium is a real alternative to SoundCloud and they’re moving forward with new features that truly serve the artist community. Go try it and tell me what you think.