Amazon is bringing a shorter format publication to it’s Kindle platform. The 30-to-90 page e-chapbooks aim to split the difference between feature-length magazine articles and shorter books.

“Ideas and the words to deliver them should be crafted to their natural length, not to an artificial marketing length that justifies a particular price or a certain format,” said Amazon’s Russ Grandinetti. The costs of print production, marketing and distribution have historically driven the page-counts of book monographs up and the word-counts of magazine and newspaper articles down.

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