But that made me start to wonder about some of the things that Apple said at their last big announcement. They said something like they were now a “mobile devices company”. So what does that mean?
Sure they have changed the mobile phone world in a big way and I’ve no doubt that they’ll continue to innovate in that space, even bringing out features and functionality that other devices have had for years and calling it innovation by doing it differently and in a more user centric way.
I’m sure that we’ll see further innovation in the iPad device category, as it has already seen a flurry of innovative audio and music apps arrive in just a few weeks.
So where does that leave the desktop? You may or may not agree that Apple’s desktops and laptops haven’t seen a huge amount of innovation in the last year or two, but I don’t think that they’ve managed to sustain the innovation in their hardware or OS.
When they introduced the iPad it was brought to us as a middle ground between the phone / handheld and the desktop / laptop, but for some time there hasn’t been the same level of theatre around any enhancement to this part of Apple’s inventory. In fact even processor upgrades are launched without a media event at all now.
So what will they do to become a “mobile devices company” and make that a reality? Will we see some form of multi-touch come to OSX? That sounds just too simple and straightforward and doesn’t make that much sense with the current form of laptop and desktop. Where will they go with the MacBook and MacBook Pro?
In my opinion these are areas that need some real innovation from Apple to take OSX and the accompanying hardware somewhere truly new. I have no idea what kind of innovation that might be or what it will look like, but I’d like to think that Apple won’t take their eye off the ball to the extent of letting OSX drag behind the rest of their business.
Ideally I’d like to see some real innovation to bring devices and platforms together to make real sense of having three devices (iPhone / iPad / desktop), not just a back up and sync via iTunes.
As ever I’m more than interested in your views of where things might go and how you think the “mobile devices company” should innovate.