Nokia learning lessons from Ovi

An interesting post at Brighthand about Nokia and their Ovi store and what they’ve learnt from Apple and the app store.

I think Apple could learn a few lessons themselves along the lines of approving apps in a reasonable amount of time and letting developers know what’s happening. That’s just my opinion though.

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  1. I can't speak for other developers, but I think Apple is being pretty clear about communicating their requirements and the time expectations for app approval. Most of the developers I talk to seem pretty OK with the current situation.

    An app rejection is never easy to deal with, and it will rarely seem justified. This is especially true when you get hit with something out of the blue. (A friend got his app rejected for submitting the keyword “women” with it. The app tested well with women. So he resubmitted and went to the back of the line and got approved a week or two later. Now the app is on the “What's Hot” list.)

    Except for a few fringe cases it seems like a lot of this app store rejection scare is a tempest in a teapot. And it's really a trifle compared to the approval processes for the game consoles and handhelds.

    That Nokia article gives you just a glimpse of how pathetic the situation is on many, many other devices and carriers whether that is open markets consisting of only technogeeks or closed carrier-controlled markets like those run by Verizon and AT&T in the US.

    The other side of the issue is that the uncertainty of the App Store approval process makes product marketing more challenging. You don't have a solid date to work against. How does one generate a proper media buzz if you don't know your availability date? Viral marketing maybe?

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