Apple is now on the countdown to 1 billion app downloads:

As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks — a billion. Download an app and you’ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.

Not bad prizes for just downloading something.

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